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Food and Farming Workshops

Building a Farm Marketing Plan

March 7, 1-3 PM Online and March 20, 9 AM to 4:30 PM
Glynwood, Cold Spring, NY
Building a Farm Marketing Plan

Co-Sponsored with the Hudson Valley Farm Hub

A defined marketing strategy is essential to making farm business decisions. This workshop, including a short pre-webinar and a daylong in-person session, will help farmers to create their own marketing plan. Sessions will include:

-How to identify needed information to support marketing planning

-How to use/conduct market research

-How to find your ideal customers

-How to create profiles of your target markets. A clear process for creating a marketing plan will be covered, and participants will receive worksheets and a template for developing their farm’s marketing plan.

Class schedule:
March 7, 1-3pm – a webinar to introduce core concepts
March 20, 9am - 4:30pm – in-person workshop at Glynwood

Homework will be assigned between sessions.

A registration fee of $50 will include lunch on March 20.

Participants may seek independent follow-up consulting directly from the instructor, which she would bill at her hourly rate.

Myrna Greenfield is the “Top Egg” at Good Egg Marketing, a Boston-based marketing agency that helps farms and food-related businesses and organizations to increase sales and build customer loyalty. Good Egg provides market research, brand development, sales and marketing strategies, websites, and social media. Greenfield is a frequent speaker at conferences, events, and workshops. She holds an MBA from Simmons School of Management and lives in Jamaica Plain, Mass.