Background

Mission: The Glynwood Institute works to help shift the U.S. food supply to regional sustainable by raising public awareness through special projects and events, and by partnering with select groups to develop strategic marketing initiatives.

Marketing strategies include developing campaigns, communications tools, awareness-raising events, resource kits and materials.  It also involves outreach efforts that help create synergy and collaboration among people and groups.

Goals:

• Assist people, programs and groups whose work supports the Institute’s mission and can be replicated either regionally or nationally.
• Elevate public awareness and shift consumer perception about sustainable food and farming by facilitating collaboration, networking, and through special projects.
• Raise awareness with global changemakers and work to put food and farming on their social and philanthropic agendas.
• Develop initiatives to help ensure the food movement does not get trapped in a ‘bubble’ of limited scope and reach.
• Work to support, and create, a food system where healthy nutritious food is accessible to all.

Special Projects

The first two special projects of the Institute are a National Marketing Alliance for Sustainable Food and Farming and as the lead sponsor for TEDxManhattan “Changing the Way We Eat,” a one day, independently organized TEDx event focused on sustainable food and farming. The next event will occur on January 21, 2012.  Edited talks from the 2011 event can be found on the TEDxManhattan Talks page.  A DVD will be released shortly for educational uses.

What We Do

The Glynwood Institute works to create realistic change in our food system to shift us to a regional sustainable food supply. The Institute develops or supports projects to raise awareness, shift perception and to educate both individuals and groups about sustainable food issues, with an emphasis on providing tools and resources with a marketing and communications focus. The program also helps groups collaborate and network more effectively.

About the Institute

The Glynwood Institute officially launched April 2010. It is co-founded by Judith LaBelle, President of Glynwood, and Diane Hatz, formerly of GRACE where she founded and directed Sustainable Table, was executive producer of The Meatrix movies and was a founder of the Eat Well Guide.

The Glynwood Institute for Sustainable Food and Farming is a division of Glynwood, a tax-exempt nonprofit corporation based on a 225-acre farm and meeting facility in New York’s Hudson Valley. Glynwood’s mission is to help communities save farming.

For more information, please contact Diane Hatz.

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